Meet the team
changing up the UK
Zero Gravity HQ is home to our value-driven culture.
We bring our different talents together to drive our
social impact mission across the UK.
As featured in
Members at 110+ universities
Meet the execs
The big dogs
Our fearless leaders run towards danger.
Joe Seddon, Founder & CEO
I set our direction 🚀
Joe's West Yorkshire grit, personal beat-the-odds story, and the last chunk of his student loan kickstarted what's now a nationwide mission: to smash barriers to opportunity. His Oxford days were just the start. Fast forward and he's not only a Forbes 30 Under 30 trailblazer for social impact and Natwest's SE100 Leader's of the Year, he's also snagged a nod from royalty for his work in driving social mobility. He’s the heart behind Zero Gravity's mission, making sure potential isn't postcode-locked.
Tom Haywood-Pope, COO
I keep our engine running 🚂
Tom comes from the West Country and polished his skills at the University of Surrey in Business Management. With over 10 years under his belt, he’s mastered tech in the early careers space. His mission? Tech to uplift every student, no matter their background. He’s left a mark on social impact startups, zeroing in on higher education and career pathways, reaching thousands of schools and millions of students. At Unifrog, he joined a four-person team and later spearheaded the UK division as it grew into an EdTech heavyweight. Talk about a solid track record.
Kim Stoute-Purvis, CBO
I make our brand famous 📣
Kim channels her two decades of globe-trotting marketing genius into every strategy, post, and campaign. Her savvy has shaped narratives and shifted perceptions for big names like Motorola, LG, HTC, and Shell. A Uni of Greenwich alum with Manchester roots, Kim's all about flipping the script on digital marketing, turning buzz into beliefs, and transforming brands from the inside out. Coming from a socially mobile background herself, she's not just in it for the campaigns; she's here to make sure her work packs a punch for social impact. And her own personal impact? Well that's already been huge.
James Yorston, CTO
I drive innovation 🔮
James, our Tech Trailblazer at Zero Gravity, is a coding virtuoso with a decade-plus of digital alchemy up his sleeve. This University of Kent alum comes from the heart of the Midlands, and he’s been turning the tech world on its head ever since. From finance to the frontiers of e-commerce, he’s been the engineering muscle behind numerous tech startups and acquisitions, namely TOSHI where he was Head of Engineering. Now, he’s at the helm of our tech trajectory, navigating the twists and turns of innovation with one goal: to keep Zero Gravity plugged into the future.
Diary of a CTO
There's a big difference between having an idea and making it a reality.
What's it really like leading the tech team at a mission-driven tech start-up? Explore a Week in the Life of our Chief Technology Officer.
Meet the team
High performance people
Our incredible team make it happen.
Rebekah Hornsby, Product Manager
I make our platform amazing 🌟
Rebekah’s the original team member at Zero Gravity, steering the ship since 2020 with a Classics degree from Cambridge and experience across a range of early-stage startups where she supported MVP development. She’s been the force behind our university product—talk about growth, she’s rocketed it 100% year-over-year. Not just content with one win, she's now piloted our shiny careers product from the drawing board to digital delight. With Bex, it’s all about bold moves and big leaps, turning ‘what if’ into ‘what’s next’ for our members.
Fiona Jones, Community Manager
I build community 🧑🤝🧑
Leeds Economics grad turned startup superstar, Fi is the driving force behind our bustling community. From fintech beginnings to shaping the next wave of bright minds, she built our community completely from scratch —no blueprint, no road map— transforming a blank canvas into a thriving 15,000+ network. Our digital community is bustling with shared insights and breakthroughs, sparked and sustained by Fi’s know-how and dedication.
Lucy Davies-Kumadiro, Brand Manager
I write the Zero Gravity story 📖
Lucy is the epitome of Zero Gravity’s ethos. Midlands born and bred, from a low-income background, her world flipped when a U.S. scholarship threw open the doors to a realm of possibilities. That big break shaped her belief: opportunity is everything. She's since crafted the brand voice for icons like Swarovski and shaped the stories of disruptive tech apps, across New York and London. At Zero Gravity, it’s full circle—she's stoking potential and fueling opportunities for students to ignite their own paths, just like she did.
Samuel Hill, Senior Software Engineer
I build a next-gen platform 🚀
Samuel is Zero Gravity’s Senior Software Engineer and a real dynamo in the tech scene. After taking a surprising leap from International Politics to Software Engineering, Samuel’s last ten years have been a tech odyssey—breaking new ground in startups from media to finance, and making waves in EdTech in the UK and Dubai. He's a builder at heart, and especially proud of his time at Kalebr, where he helped craft STEAM-learning adventures like the AI-powered ParOne Golf Tournament and the eco-defending drone project, A Drop in the Ocean, in partnership with WWF. At Zero Gravity, he’s coding the future of education, one disruptive piece of tech at a time.
Elliot Little, Operations Lead
I power our members success 🏆
Elliot's got the language game down with an honours degree in Spanish and Mandarin culture and business. With 8+ years in the tech startup scene, he's not just about scaling; he's about scaling with purpose. In the tech-for-good arena, he's steered ships from seed rounds right up to Series B, globally. Now at Zero Gravity, he crafts strategies that pair smooth growth with top-notch user experiences. Oh, and that big-hearted move during the pandemic? Elliot co-founded MealsForTheNHS, rallying £1.5m for our healthcare heroes. Talk about making an impact.
Shiv Patel, Fund Associate
I create amazing scholarships 💸
Having graduated from UCL with a first-class Geography degree, Shiv isn't your typical Fund Associate. Climate change modeling, award-winning maps, and snagging UCL’s top award for Men’s Mental Health volunteering? That's just how he rolls. Now, at Zero Gravity, he's the dynamo behind the Scholarships—fundraising, overseeing operations, and ensuring deserving members get their shot. His Vodafone stint had him juggling roles from global sales to emerging tech, and he even earned a nod as Top Talent, landing in Vodafone’s global top 15%. Oh, and that win in Vodafone's Global NOVA Innovation Challenge with his AI brainwave? That was just him warming up for bigger tech-for-good moves. Off the clock, Shiv's a certified Mental Health First Aider, an avid marathoner, and always cheering on his favourite sports teams. Meet Shiv: Passion-packed, impactful, and always on the go.
Sophie Parke, Content Editor
I tell the Zero Gravity story 🗣
Direct from the University of Oxford to Zero Gravity, Sophie's witnessed the educational divide up close. Coming from an inner-city state school in Glasgow, she felt the stark contrast with the elite private school elite. This passion? It drove her to found The 93% Club Oxford and become its first President. But that's just the beginning. Sophie's a content powerhouse. She’s shot campaigns for Pieute, Scum, Christopher Kane, and even penned an alt-poetry book, Glasgow Tinder Poetry. With her background as a photo-essayist for top-tier publications, she's here to keep Zero Gravity's content real and refreshing.
Izzy Read, Account Manager
I power career opportunities 💼
Before Zero Gravity, Izzy was an Account Manager at a standout healthcare PR and communications agency. There, she orchestrated global projects for major pharmaceutical giants, diving into disease awareness campaigns, patient advocacy, internal communications, and market access. The twist? Izzy's own socially mobile background. With that personal drive, she transitioned from healthcare to back students with experiences mirroring hers. Now at Zero Gravity, she collaborates with top employers to dismantle barriers and pave ways to opportunity. All in a day's work.
Charlotte Rowell, Founder Associate
I power Zero Gravity's world 🌎
With a vibrant degree in History and French from Durham University, Charlotte dove into the dynamic world of global fashion at TJX Europe, honing her business and project management prowess. But her true passion emerged at Circle Collective, where she championed youth by launching a unique clothing line in collaboration with HMP Downview Female Prison. Today, at Zero Gravity, she's the driving force, masterfully merging her love for start-ups with her dedication to social mobility, crafting strategy, and propelling growth.
Irina Predescu, Senior Product Designer
I design beautiful experiences 🚀
From the trendy corners of Soho House to the innovative spirit of BORN Group, here's Irina Predescu, our Senior Product Designer. With a portfolio that boasts collaborations with industry giants like Avon Cosmetics, she's a design force to be reckoned with. At Zero Gravity? She masterfully crafts user experiences, merging innovative design with user satisfaction. From her early days at the University of Hull to her current role, Irina's journey in digital design is all about adaptability and passion. She’s not just designing interfaces; she's shaping stories and crafting futures - leaving a mark with every pixel.
Adam Williams, Head of Business Development
I partner with top employers 🤝
Hailing from Tavistock, Devon, where big career dreams felt miles away, Adam headed to UWE Bristol for Building Survey. But plot twist: the HR & Ed-tech world snagged him post-grad. With four years in HR, L&D, and Recruitment, he’s collaborated with standout global enterprises to elevate their digital learning strategies while playing a key role in shaping Sales Dev teams at multiple emerging Ed-tech companies. At Zero Gravity, he's working closely with partners, offering tailored solutions that champion social mobility. Having experienced the challenges of social mobility firsthand, he’s all about opening doors for others.
Alex O'Connor, Student Talent Lead
I power school students🏅
Emerging from the University of Bristol and further honing his skills through Teach First's Leadership Development Programme, Alex has clocked over 8 years in the education sector. He's deeply driven by the potential of tech in amplifying opportunities for young individuals. During his leadership stint in inner-city London schools, he championed the Highly Able strategy and literacy efforts. It was his role at a leading international school in Asia where the synergy of tech and education truly clicked for him. Today at Zero Gravity, Alex spearheads our Sixth Form recruitment, ensuring schools, colleges, and Multi-Academy Trusts consistently experience our impact. With Alex, it's all about melding experience, passion, and innovation for transformative change.
Jack Murphy, Senior Software Engineer
I build a next-gen platform 🚀
From the lecture halls of Dublin City University to the digital frontlines of tech, Jack Murphy’s software development journey has been nothing short of stellar. Graduating with a 2.1 in Computer Applications and Software Engineering, Jack first sharpened his tech toolkit at BearingPoint Ireland. There, he led the mammoth task of migrating roughly 5 million records from a 3-decade-old system to contemporary tech magic. But Jack's story didn't stop there. By 2020, he jumped into the bustling fintech scene of London with Singletrack Systems. Exploring Ruby on Rails, he crafted tailored customer management tools for the big players in banking and research. Fast forward to 2022, with 6 solid years of tech mastery, he saw an even bigger vision: impacting real lives. Enter Zero Gravity, where Jack's skills are now geared towards tech-for-good. Talk about using code for a cause.
Daniel St. Paul, Software Engineer
I build a next-gen platform 🚀
From Hong Kong's vibrant streets to the UK's athletic arenas, meet Dan: a first-class Sports Science grad who's both a techie and a game-changer. Remember Team Wales' epic performance at the 2014 Commonwealth Games? Dan was the brains behind the scenes, making waves as their only analyst. Not stopping there, 2015 saw him pivot to software engineering, birthing a sports data consultancy that teamed up with heavyweights like Team GB. With a rich tapestry of seven years crafting web apps, APIs, and diving deep into data, Dan landed at Zero Gravity. Not just as an engineer, but as our FIRST. Meshing his tech savvy with our social impact, he's here to level the playing field for students everywhere. Game on, Dan.
Tom Cockbain, Undergraduate Talent Lead
I power uni students 🏫
From a state school in the South East to the University of Leeds for Environmental Science, TC understands the nuances of geographic social mobility challenges firsthand. With a deep-rooted drive for people, purpose, and planet, his dedication is evident. Having previously collaborated with educational institutions to transition an ed-tech startup during the pandemic's digital shift, TC now spearheads Zero Gravity's higher education strategy. His goal? Broaden our reach and engagement with members and university teams across the UK. That's sustainable impact.
Lorenzo Pantani, Videographer
I film Zero Gravity's story 🎥
From his early days crafting theatre sets at high school in Florence, to earning a Master's in Video Design and Mapping, Lorenzo's passion for visuals has always shone through. Taking a leap of faith, he journeyed to London in 2016, diving into the vibrant worlds of fashion and startup innovation. A pivotal stint with EdTech giant Avado unveiled the power of education tech, drawing him even closer to purposeful storytelling. At Zero Gravity, every video he produces isn't just a shot; it's a powerful narrative of change. For Lorenzo, it's about capturing the stories lurking beneath the surface, waiting to be told.
Jordan Hall, Social Media Manager
I tell our story on socials 🤳
Coming from a single-parent, low-income household, Jordan's hustle was never in short supply. Through his Graphic Design journey at Chelsea College of Art, he kickstarted FORE, a brand that's all about community and spotlighting up-and-coming creative stars. With accolades, entrepreneurial nods, and stints at powerhouse incubators like UAL's Creative Business Accelerator and Somerset House's Black Business Incubator, he's not just any social media guru. At Zero Gravity, he's the pulse behind our online presence, crafting magnetic content, collaborating with influencers, and acting as the face of our brand. He's not just posting memes; he's telling the Zero Gravity story, one TikTok at a time.
Robbie Hall, Graphic Designer
I design Zero Gravity's world 🎨
From UCA Epsom's design halls to the dynamic world of PR and the niche of football pitch ads, Robbie's journey has been diverse and impactful. He co-curated "This Way Up", showcasing at design heavyweights like Pentagram, DNCO, and Dixon Baxi. At Zero Gravity, he doesn't just follow the brand guidelines – he elevates them. When you see a design that's punchy and memorable, that's Robbie doing what he does best. He's more than a designer; he's a visual storyteller.
Ollie James, Software Developer
I build a next-gen platform 🚀
Ollie: Zero Gravity's Software Engineer and a force in the tech world. Hailing from North London, he's fueled by a potent mix: solid Computer Science and Maths grounding from the University of Bath, and battle-tested experience from SaaS startup Billforward. His mantra? Technology isn't just for innovation; it's for revolution. Be it dazzling on the frontend or future-proofing with next-gen tech, Ollie's on it. His crowning feats? AI Coach and our groundbreaking opportunities board. With Ollie in the mix, we're not just coding; we're shaping tomorrow.
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